Home Syllabus E-Business

E-Business

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Course Objectives:

  • This course helps students to understand how business organizations are using e-commerce to run and enhance their business and trading activities.
  • After completion of this course learners are expected to familiar with the various business terms and activities like e-commerce, e-business, business models, e-marketing, e-advertisement, e-payment, e-security as well as and good management skill for modern business transaction.

Course Contents:

Unit I: Introduction to E-Business ——————————————– 4 hours
    1. The origin of e-commerce (coverage of growth of network and internet, emerge of WWW etc.)
    2. Definition of electronic commerce
    3. The Scope of Electronic Commerce
    4. Traditional commerce V/S electronics commerce
    5. Difference between e-commerce and e-business,
    6. Advantages and disadvantages, application of e-business.
Unit II: Business Models for E-commerce ———————————- 8 hours
    1. Business model
    2. Type of e-commerce E-business model)
      1. E-business Models based on the relationship of Transaction parties ( B2B, B2C, C2C, B2G, G2B, G2C etc.)
        1. Characteristics of B2B and B2C
        2. Advantages of B2B and B2C
        3. Summary of all types
      2. E-business Models based on the relationship of Transaction Types (Brokerage, Aggregator, Info-mediary, Community, Value Chain, Subscription, Manufacture, Advertising, Affiliate)
        1. Characteristics and advantages of Brokerage model
        2. Price discovery Mechanisms of Brokerage Model:
          1. Auction:
            1. English Auction
            2. Dutch Auction
            3. First-price sealed-bid Auction
            4. Vickery Auction
          2. Reverse auction
          3. Market Exchange
        3. Types of Aggregator
        4. Classification of Info-mediary
        5. Community Structure
          1. Necessary elements for the community model
Unit III: Enabling Technologies of the World Wide Web —————- 6 hours
    1. World wide web
    2. Internet client server application
    3. Software Agents
      1. Value of software agents in a Networked World
      2. A typology of Agents
      3. A panoramic overview of the different Agent Types
    4. Automotive network exchange
    5. Intranet and Extranet
      1. Intranet software
      2. Considerations in Intranet Deployment
      3. Application of Intranet and Extranet
      4. Structure of Extranet
      5. Extranet products & services
      6. Business Model of Extranet Application
      7. Managerial Issues
      8. Architecture of the Internet
Unit IV: E-Procurement ——————————————————– 2 hours
    1. Difference between purchase and procurement
    2. Market solution: sell-side, buy-side, and market place
    3. Integration of product catalogue
    4. Procurement service provider
Unit V: E-Marketing, E-Advertisement and E-branding —————- 7 hours
    1. Introduction
    2. Function
    3. Traditional marketing and e-marketing
    4. Online Marketing
      1. Advantages and disadvantage
    5. Guidelines to prepare the good website and maintaining a website
    6. Conduction online market research
    7. E-advertisement:
      1. Various means of advertisement
      2. Market segment
      3. Measuring the effectiveness of e-advertisement
    8. E-branding:
      1. Elements of branding
      2. Marketing Strategies:
        1. Permission marketing strategies
        2. Brand-leveraging strategies
        3. Affiliate marketing strategies
        4. Viral-marketing strategies
        5. Social media marketing
        6. Content marketing
Unit VI: E-Payment Systems ————————————————— 4 hours
    1. Introduction
    2. Types of e-payment
      1. Digital payment
        1. Digital payment requirements
      2. Online payment categories
      3. Digital token-based e-payment systems
    3. Classification of new payment systems
    4. Risk factor in E-payment system
Unit VII: E-Security Systems ————————————————– 4 hours
    1. Information security system
    2. Security on Internet
    3. Network and website security risks
    4. Security incidents on the internet
    5. E-business risk management issues
    6. Enterprise-wide security Framework
Unit VIII: e-Customer Relation Management, e-Supply chain, e-Strategy and knowledge Management ——————————————————- 10 hours
    1. e-CRM
      1. Introduction to CRM
      2. E-CRM Solutions
      3. E-CRM toolkit
      4. Typical Business touch-points
      5. Managing Customer value orientation and life cycle
      6. The Tree phases of CRM
      7. Customer life Cycle
    2. e-SCM:
      1. Introduction to e-SCM, supply Chain
      2. The New Way
      3. Objectives of Supply Chain management
      4. SCM-The Strategic Advantage
      5. e-Supply chain Components
      6. e-Supply Chain Architecture
    3. e-Strategy and Knowledge Management:
      1. Introduction to Knowledge:
        1. Knowledge management and e-SKM
        2. Importance of knowledge management
        3. Knowledge as a key Business Asset
      2. Change in the Global Business Economy
      3. Change in Technology
      4. Business Application
      5. Information and Strategy:
        1. Information Strategy Framework
        2. Seven Dimensions of e-commerce strategy
        3. The McKinsey 7S framework.
Unit IX: Contemporary Issues in E-business ——————————- 3 hours
    1. Intellectual property right like patent right, design, Trademark, Copyright,
    2. Electronic transaction/cyber law
    3. Cross border legal issues
    4. Ethical & Other Public Policy Issues
Case Study:
    1. To get more practical exposure students are required to study and analyze any kind of business website.

Text Books:

    1. P.T. Joshep, “ E-commerce” PHI, fourth Edition 2012
    2. David Whiteley, “ E-Commerce”, Tata McGraw Hill

References Books:

    1. Eframi Turban, Jae Lee, David King, K. Michale Chung, “Electronic Commerce”, Pearson Education
    2. KalaKota & Whinston, “Frontiers of E-commerce”, Pearson
    3. Daniel Amor, “ Yje –E-business Revolution”, Pearson

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